Thursday, June 5, 2014

Lux Performance, Black Rock Coffee Join with Children's Cancer Association for Portland Tradition at Rose Cup Races

Veteran Oregon Racer Cindi Lux and Region's Hottest Coffee
Bar to Help  prescribe JoyRx to Seriously Ill Kids, Teens and
Their Families via the CCA's 2014 MINI Cooper Raffle

Portland, June 5, 2014 - The Rose City and its residents are
internationally recognized for their adventurous but
giving spirit. This week one of Oregon's most successful
racecar drivers, Cindi Lux, and the Northwest's hottest
coffee franchise, Black Rock Coffee Bar, have personified t
hat in announcing a charitable partnership with
Portland-based Children's Cancer Association (CCA)
at one of Portland's greatest traditions, the Rose Cup Races.
The trio will use the June 13-16 event held at Portland
International Raceway (PIR) to raise awareness and funds t
o help CCA prescribe JoyRx to seriously ill kids, teens and
their families.   

Cindi Lux and Black Rock Coffee Bar will use the June 16 Rose Cup to help promote ticket sales to raffle off this 2014 MINI Cooper for the Children's Cancer Association. Image by Jeff Boerio. 

Chief among the charitable efforts for the combined
endeavor will be the onsite addition of the 2014 MINI Cooper
that CCA will be raffling off. Rose Cup Festival visitors can
purchase tickets from a limited pool of only 3,500 tickets
for $40.00 per ticket at PIR throughout the weekend. The
CCA MINI Cooper will be on display in the Lux Performance
paddock where the No. 5 CCA Fueled by Black Rock Coffee
SRT Viper Competition Coupe is being prepared for S
unday's feature Rose Cup race. The yearlong campaign
by CCA to raise funds with the raffle will culminate in a
final drawing on Friday,  October 3. The selection of the
winner will take place live on AM 860 KPAM.
The Rose Cup Races, and Sunday's 45-minute feature
 "Rose Cup Race" that Lux will participate in, has become
 an institution in the Northwest. The Father's Day tradition
 is the region's largest gathering of SCCA and club racers.
The "feature" is scheduled for 3:10 p.m. (Pacific Time),
June 16. 
Black Rock Coffee Bar (
and Lux Performance are enjoying the fourth year of
their relationship in this event. The Portland-based
franchiser has increased its association with the
Aloha-headquartered Lux Performance Group and
activation of this motorsports marketing platform each
consecutive year. The combination has placed its full
focus in 2014 on supporting the CCA raffle.
Lux has 12 road racing championships and 75 victories
throughout her career. She holds the distinction of
being honored with an Oregon Motorsports Museum
Association "Lifetime Achievement Award" and holds
multiple "Driver of the Year" awards in the Northwest.
Lux Performance Group, the race and road car prep
shop owned by Cindi and husband Fred Lux, have also
entered a second car for longtime team driver
Steve Streimer. The Sherwood, Ore.-resident will race
a Porsche 911 GT3 Cup car during the weekend.

Cindi Lux: "Sometimes we really need to stop and
appreciate what we have in life. When I see the challenges
 these kids and families have to go though battling
cancer I want to jump in and help. When I heard about
this Children's Cancer Association raffle for the MINI,
I knew I had to use our racing program to try and help.
Motorsports has been my whole life and I am so happy
that I can use this venue to help kids who have challenges
every day a whole lot more difficult than I face. It's an
opportunity for all of us to give back. When Black Rock
Coffee Bar heard about this, they couldn't wait to return
 to partner with us in this effort. That makes me especially
proud to be representing them in the Rose Cup. I hope my
 fellow racers also step-up to the plate and buy a ticket or
two. I want to make the Rose Cup the single largest event
for raffle ticket sales for CCA."
Regina Ellis, Founder and CEO,
Children's Cancer Association: "CCA is excited to be
selected a benefit partner by the Lux Performance
Group/Black Rock Coffee Bar race team for the 2014
Rose Cup Race Weekend! The team is rallying behind
 our 2014 MINI Cooper raffle and hoping to sell 100
tickets over the three-day weekend to support our
programs that deliver joy to thousands of seriously
ill kids, teens and their families each year. We
appreciate their generous hearts!"
Daniel Brand, Head of Operations, Black Rock Coffee Bar:
"Working with Cindi Lux and the Lux Performance Group is always unique. We both have been given great opportunity in various aspects of the community around us, and each of us desires to give back. To be a small piece to the bigger puzzle of making our world a better place is critical to our approach at Black Rock Coffee Bar and I know it is the same for Cindi and Fred Lux! As we approach Rose Cup 2014 we are excited to partner with the Children's Cancer Association to engage in the lives of children, teens and families. CCA serves to make an impact for a great cause and we are privileged to be a part of this effort!"

Cindi Lux on track during the 2013 Rose Cup "feature". Image by Jeff Boerio. 

About the Children's Cancer Association -
We prescribe joy. For children diagnosed with serious
 illness and their families, every moment is precious. At
CCA, our goal is to transform as many of those moments
as possible - with joy. Why joy? Because in the fight against 
devastating illness, joy is often forgotten. Because joy
connects us with the power of hope, comfort, and
happiness and helps families and children feel uplifted
when their lives have been turned upside down.
Because joy is something every child deserves.
About Black Rock Coffee Bar - Black Rock Coffee Bar roasts
its premium blend of coffee locally ensuring the freshest
espresso possible. Endeavoring to find the perfect balance
of flavors, Black Rock pushes the boundaries of what is
possible with the daily cup of 'Joe', to stir things up a bit
and to throw a little edge on the coffee biz.Black Rock
brewed its first coffee at its first store in Beaverton in
early 2008. Today, they span from Seattle to San Diego
with nine Black Rock stores in the Portland-area
and continued substantial growth planned in the
coming months.

To learn more about, request or offer support for
the Children's Cancer Association,
please visit .

Need more fuel for your day? Stop by on Twitter,
For more on Cindi Lux, please visit
Learn more about the Rose Cup, go to .
Follow Cindi on Twitter at,
and on Instagram. 

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