Gomez Plans Ambitious Race Schedule in 2012 and a Run at the NASCAR K&N Pro Series Championship

TWIN FALLS, IDAHO (February 29, 2012)- Jonathon Gomez, driver of the #22 Approved Memory/Century Boatland Chevrolet in the NASCAR K&N Pro Series, started last season with a runner-up finish at Phoenix. He is hoping to improve by one spot as he kicks off his 2012 campaign at the famed desert oval in the Talking Stick Resorts "50" Saturday night.

Gomez took much of last season off to concentrate on business and allow the team to regroup and prepare race cars for a championship effort this season.

New Year; New Beginning for Gomez

Jonathon Gomez at Phoenix 2011

Last season started with great promise for the 29-year old driver from Twin Falls, Idaho but after several disappointing finishes in the first third of the season, the team decided it needed to take a break and focus on preparing the entire operation for a run at a championship.

"We really started out behind last season as we did not have back up cars ready to roll," Gomez offered. "We had to fix our primary car and after a couple of tough outings it just was too much. Stepping back was difficult, but it allowed us to focus on building, rebuilding, and preparing all of our cars. This year we are ready."

While winning in the NASCAR K&N Pro Series is first and foremost on his mind, Gomez plans a very ambitious race schedule that will see him compete in over thirty races this season in three different series.

"The idea is to get as much seat time as possible and put ourselves in position to win races," Gomez stated. "The first win we want is at Phoenix."

Winning at Phoenix is what drives many competitors from the west coast and Gomez is no different. Last season he came up a bit short knowing he had a car that could win the race. "My crew chief, Craig Raudman, is fantastic and knows how to set up a winning race car," Gomez offered. "I learned a lot last year and I hope it will translate to success this weekend."

The event at Phoenix this season has been shortened to just 50-laps placing a premium on qualifying. "We have a car that can sit on the pole and that is what it is going to take in this race," Gomez said. "Our plan is to start up and and never look back."

Easier said than done as that same plan is going to be employed by every other driver in the field. Still, Gomez is optimistic about his chances on Saturday. "We have gotten better and better at qualifying and with the gains the team has made in the shop we have a lot of confidence for this weekend."

Gomez has two top five finishes in five previous starts at Phoenix including his runner-up finish last season. He made his first start in series back in 2008 with a ninth place performance and has started 27-career races with a best finish of second two times.

Gomez Motorsports is owned by John Gomez, a successful farmer and businessman, with team support lead by Craig Raudman, a NASCAR championship winning driver. The crew includes: Blaine Bergem, Ron Copeland, Derek Copeland, Kyle Cattanach, and Dave Reed.

Fast Facts

The race: This event marks the beginning of the 2012 season for the NASCAR K&N Pro Series West. It is the first of two series visits to PIR this year, with the circuit returning in November for the season finale.

The procedure: The starting field is 30 cars, including provisionals. The first 26 cars will qualify through two-lap time trials. The remaining four spots will be awarded through the provisional process. The race will be 50 laps.

The track: PIR is a one-mile superspeedway with 10 to 11 degrees banking between Turns 1 and 2; 10 to 11 degrees banking at the apex of the dog-leg; and 8 to 9 degrees banking in Turn 4. This will be the 29th stand-alone Phoenix race for the NASCAR K&N Pro Series West.

***Six of the past 14 series races at Phoenix were extended by a late-race caution for a green-white-checkered finish.

***Six of the 28 series races at Phoenix were won by the pole winner. Three race winners started outside the top 10. Rich Woodland Jr. started the furthest back and won, coming from 21st on the grid in 1998.



Jonathon Gomez at a Glance

* Two top fives in five starts at Phoenix

* Best finish at PIR of second in spring of 2011, also best career series finish

* Average finish at PIR of 14.8

* Has led one lap at PIR

About DJ Shannon Enterprises LLC
From one-time press releases, total event coverage, to full a season campaign, we have a grassroots motorsports marketing program to fit your budget and needs. Get started today by calling Derrick at 208/870-8066, email derrick@djssportsmarketing.com or at www.derrickshannon.com

About Gomez Motorsports
Jonathon Gomez is supported by Approved Memory, Century Boatland, J&C Custom Harvesting, United Oil, Modern Machinery, DJ Safety, and Gomez Farms. Jonathon Gomez is the 2010 SPEARS SRL Southwest Tour Champion. Gomez is also a winner on the CarbonX Rocky Mountain Challenge Series and in the Mustang Challenge Series at Miller Motorsports Park. Gomez has 27 career NASCAR K&N Pro Series starts with five top five and 12 top ten performance with a career best finish of second (twice). For more information on Jonathon Gomez, please log onto his website at www.jonathongomez.com or NASCAR Hometracks.

Brett Thompson Set for Phoenix Return With New Car; New Attitude

JEROME, IDAHO (February 29, 2012)- Brett Thompson driver of the #61 RTTI Chevrolet in the NASCAR K&N Pro Series will make his 113th series start this weekend at Phoenix Int'l Raceway in the Talking Stick Resort "50". Thompson will run only a partial series schedule this season so he and the team are solely focused on winning.


During the off-season, the Thompson Motorsports team made several changes in preparation for the 2012 campaign, including promoting Will Harris to crew chief. Harris has been a long-time Thompson Motorsports employee and Brett is excited to have Harris "on the box" for the season.

Brett Thompson in action 2011

"Will has done a great job over the years and we are really excited for him," Thompson said. "He has been the crew chief on my Late Model effort in the past and he has shown the team how to get to victory lane. He loves living in Idaho and loves racing. His passion for the team has meant a lot and we know he will do a great job."



Harris will handle all crew chief duties in all series the team competes in this season. "While there is a lot on Will's plate this season we know he is up to the challenge."

Will Harris discussing set ups with Brett.

Qualifying Will Be Key At Phoenix

The race at Phoenix this spring will throw the teams a curve as it has been reduced to only 50-laps, placing pressure on each driver and team to qualify towards the front. "There is no question this race will be interesting," Thompson said. "We have worked tirelessly in the shop over the winter to improve our qualifying package. We have new cars and feel we have made great gains. We'll find out Saturday."



Tire Management is Essential

One thing that does not change in the NASCAR K&N Pro Series is tire management. With the race distance being shortened tires will not be an issue per say. "The new surface is really fast," Thompson added. "But you are still going to have to take care of the right front as these cars tend to get real tight. Since this race is a sprint and there will be no laying back, it will require a bit of patience. Dodge the issues and be in the top five with ten to go. That is the plan."



Last season in this race, Thompson did just that and finished fifth. Thompson will make his 18th stand alone NKNPS start at Phoenix, more than any other driver. "We all love racing at Phoenix," Thompson said. "It is the race that we all want to win and it is the one racetrack that I want on my resume'."



Thompson has 17 starts on the one-mile paved oval with two fourth place finishes to his credit. And while his finishes do not do justice as to how well he has run at Phoenix, a win on Saturday would erase all those memories. "We have run so good at Phoenix it is a shame our finishes have not been better," Thompson offered. "It is really simple. Start up front and finish up front."



In the history of the series, only three drivers have started outside the top ten and won the event. "It will be wild," Thompson continued. "We are looking forward to the race and being part of a great weekend at Phoenix and hope we can be in victory lane when its over."





Fast Facts

The race: This event marks the beginning of the 2012 season for the NASCAR K&N Pro Series West. It is the first of two series visits to PIR this year, with the circuit returning in November for the season finale.



The procedure: The starting field is 30 cars, including provisionals. The first 26 cars will qualify through two-lap time trials. The remaining four spots will be awarded through the provisional process. The race will be 50 laps.



The track: PIR is a one-mile superspeedway with 10 to 11 degrees banking between Turns 1 and 2; 10 to 11 degrees banking at the apex of the dog-leg; and 8 to 9 degrees banking in Turn 4. This will be the 29th stand-alone Phoenix race for the NASCAR K&N Pro Series West.



***Six of the past 14 series races at Phoenix were extended by a late-race caution for a green-white-checkered finish.



***Six of the 28 series races at Phoenix were won by the pole winner. Three race winners started outside the top 10. Rich Woodland Jr. started the furthest back and won, coming from 21st on the grid in 1998.

Brett Thompson Quick Glance

* Three top fives, six top 10s in 17 starts at Phoenix

* Best PIR finish of fourth on two occasions, most recent in 2008

* Average finish at PIR of 15.70

* Has led 52 laps at PIR

* One career series win

* One career series pole


About Thompson Motorsports
Thompson Motorsports is a premier racing organization based in Jerome, Idaho providing complete race car preparation and fabrication supporting the local grassroots racer and experienced professional driver. TMS prepares and fields race vehicles in the NASCAR Camping World Truck Series, NASCAR K&N Pro Series, CarbonX Rocky Mountain Challenge Series, Intermountain Pro Truck Series, and entries at local area short tracks. TMS has corporate partnerships with Rich Thompson Trucking Inc. (RTTI), Jerome Truck Service Inc., Eibach Springs, Schroeder Torsion Bars, United Oil, Speedbear Fasteners, and Hagerman Valley Spring Water. In his twelve year NASCAR K&N Pro Series career, Thompson has started 113 NKNPS races since 2000 scoring one win, one Coors Light Pole Award, 23 top five and 63 top ten performances. His best points finish was fifth in 2009. For all the latest news and information about Brett Thompson and Thompson Motorsports, log onto www.brettthompsonracing.com or NASCAR Hometracks.

About DJS Sports Marketing
From one-time press releases to total event coverage, to full a season campaign, we have a grassroots motorsports marketing program to fit your budget and needs. Get started today by calling Derrick at 208/870-8066 or email derrick@djssportsmarketing.com

Jason Jefferson Back Behind the Wheel in 2012

BAKERSFIELD, CA (February 21, 2012)- Friendships are formed by chance meetings and so is the case with Dave Reed and Jason Jefferson. Both men have long spotted in the NASCAR K&N Pro Series and both have a passion for racing.

"You have a unique opportunity to meet people in the spotter's stand," said Jefferson. "Dave and I always seemed to have the opportunity to talk as our car numbers had us lined next to each other at most events. We have kind of built up a friendship the past couple of seasons."

That friendship has landed Jefferson in the driver's seat of a Dave Reed owned SRL Southwest Series car for a few races this season. "I was blown away when Dave called and asked if I wanted to drive his car," Jefferson added. "I have not really raced much the past few years and had resigned myself to working on the outside of the car rather than driving."

Jefferson comes from a racing family out of Yakima, WA where his father (George) and his uncle (Harry) are legends in Northwest racing lore. His brother Jeff is a three-time NASCAR NW Tour champion. The younger Jefferson followed in the family tradition carving out his own niche while creating a history of his own.

Jason Jefferson has won races in the NASCAR K&N Pro Series, the now defunct NASCAR NW Tour, and has posted nearly 100 Late Model wins in the region where he was the class of the field at both Yakima Speedway and the now shuttered Tri-Cities Raceway, both tracks are located in Washington state.

Plans call for Jefferson to pilot the #15 Approved Memory Ford in at least three SRL events to start the season while still working full-time for Gene Price Motorsports. Based on sponsorship development, more races could be added to the schedule. "I am thankful that Gene has allowed me to drive for Dave while working for the team at Gene Price Motorsports," Jefferson stated.

The SRL Southwest Tour is in its 11th year providing a professional racing series serving the southwest region of the country. "I am really excited to race in the SRL," Jefferson said. "I love these types of cars and the opportunity to compete against some of the best drivers around. Plus, racing for Dave Reed is going to be a lot of fun."

Dave Reed Racing has corporate partnerships with K&N Filters, Approved Memory, Century Boatland, Eibach Springs, Fluidyne, Freight Train Peters Racing Engines, Gene Price Motorsports, HeadBlade, JDA, Power Balance, Ron's Rear Ends, RPMTV, Ringers Gloves, Whipz.

About Jason Jefferson
Jason is a full-time team member at Gene Price Motorsports for driver Greg Pursley. Jason also acts as race day spotter for the 2011 NASCAR K&N Pro Series West champion. Jason is an accomplished driver posting over 100 wins in competition throughout the Northwest while claiming several track titles. You can follow Jason on Twitter @jjr97 or on Facebook. Jason is also proud to represent Joes Racing Products.


About DJ Shannon Enterprises LLC
From one-time press releases, event coverage, to full a season public relations campaign, we have a grassroots motorsports marketing program to fit your budget and needs. Get started today by calling Derrick at 208/870-8066 or email derrick@djssportsmarketing.com


About Approved Memory
Founded in 2003, with over 40 years of experience in the memory industry. Approved Memory is a lead manufacturer of memory upgrade products. Through proven engineering, Approved Memory manufactures and designs virtually every memory upgrade available. Approved Memory provides the latest technology, extensive industry experience, and unparalleled sales and service support to supply their customers with the best product available to meet all of their needs. Call

949-216-9690 phone, 949-216-9695 fax or email the team at sales@approvedmemory.com . Visit the website at www.approvedmemory.com.

Crunch Time for February 16, 2012

Crunch Time for February 16, 2012

http://www.americanlemans.com/primary1.php?cat=news|16501

http://www.americanlemans.com/primary1.php?cat=news%7C16501#.T0AYo7K4ozo.blogger

Spokane NAPA Night of Fire 2011

NASCAR Fuel Injection 101

Austin Reed Delivers 1-2 Punch in First Legends Race of the Season

BAKERSFIELD, CA (February 15, 2012)- Austin Reed, an 18-year old honors student at Frontier High School in Bakersfield and driver of the Approved Memory/K&N Filters sponsored Legend car, continued his study in motorsports finishing first and second in two races this past weekend on the 2.5-mile 9-turn roadcourse of Willow Springs International Raceway located in the California desert near Rosamond.


Austin Reed

Reed topped the stout field of Legend Car racers from across the Southern California region on Saturday by setting the pace in qualifying, winning his heat race and then winning the feature event in only his second career roadcourse appearance.

Sunday, the teams were back at it but with a twist. They would tour the 2.5-mile layout in a counterclockwise position, which provided challenges to the team. "We struggled with our gear a bit on Sunday," Reed said. "We found that we were a lot faster on Sunday as the front-stretch was downhill and we had the wrong gear through practice. After we changed the gear I just did not get enough track time to perfect the new shifting points."

Reed overcame his deficit and marched through the field challenging for the win in the final lap but came up just a bit short and settled for second place. "I thought we had him but needed one more corner," stated Reed. "All in all it was a fun weekend and I really enjoyed racing on a roadcourse. It was a great way to start the season."

Plans call for Reed to race in the SRL Legend Car series this season as well as making his debut in the SRL Southwest Tour in March along with competing at the prestigious Legends Summer Shootout at Charlotte Motor Speedway this summer.


Jason Jefferson Set To Drive for Dave Reed in 2012

Friendships are formed by chance meetings and so is the case with Dave Reed and Jason Jefferson. Both men have long spotted in the NASCAR K&N Pro Series and both have a passion for racing.

"You have a unique opportunity to meet people in the spotter's stand," said Jefferson. "Dave and I always seemed to have the opportunity to talk as our car numbers had us lined next to each other at most events. We have kind of built up a friendship the past couple of seasons."

That friendship has landed Jefferson in the driver's seat of a Dave Reed owned SRL Southwest Series car for a few races this season. "I was blown away when Dave called and asked if I wanted to drive his car," Jefferson added. "I have not really raced much the past few years and had resigned myself to working on the outside of the car rather than driving."

Jefferson comes from a racing family out of Yakima, WA where his father (George) and his uncle (Harry) are legends in Northwest racing lore. His brother Jeff is a three-time NASCAR NW Tour champion. The younger Jefferson followed in the family tradition carving out his own niche while creating a history of his own.

Jason Jefferson has won in the NASCAR K&N Pro Series, the now defunct NASCAR NW Tour, and has posted nearly 100 Late Model wins in the region where he was the class of the field at both Yakima Speedway and the now shuttered Tri-Cities Raceway, both tracks are located in Washington state.

Plans call for Jefferson to pilot the #15 Approved Memory Ford in at least three SRL events to start the season and based on sponsorship development, more races could be added to the schedule. "I am really excited to race in the SRL," Jefferson said. "I love these types of cars and getting back behind the wheel and racing for Dave Reed is going to be a lot of fun."

Dave Reed has corporate partnerships with K&N Filters, Approved Memory, Vitamin Water, JDA, Eibach, Fluidyne, HeadBlade, Power Balance, Whipz, Ringers Gloves, www.rpmtvonline.com and Fuel Clothing. You can follow Austin Reed at www.austinreedracing.com or at www.racingwest.com .

















About Jason Jefferson







Jason is a full-time team member at Gene Price Motorsports for driver Greg Pursley. Jason also acts as race day spotter for the 2011 NASCAR K&N Pro Series West champion. Jason is an accomplished driver posting over 100 wins in competition throughout the Northwest while claiming several track titles. You can follow Jason on Twitter @jjr97 or on Facebook at www.facebook.com/profile.php?id=1569473177











About DJ Shannon Enterprises LLC







From one-time press releases to total event coverage, to full a season campaign, we have a grassroots motorsports marketing program to fit your budget and needs. Get started today by calling Derrick at 208/870-8066 or email derrick@djssportsmarketing.com











About Approved Memory

Founded in 2003, with over 40 years of experience in the memory industry. Approved Memory is a lead manufacturer of memory upgrade products. Through proven engineering, Approved Memory manufactures and designs virtually every memory upgrade available. Approved Memory provides the latest technology, extensive industry experience, and unparallel sales and service support to supply their customers with the best product availableto meet all of their needs. Call

949-216-9690 phone, 949-216-9695 fax or email the Approved team sales@approvedmemory.com

Leighton Motorsports Announces Bully Dog as Official Sponsor

EAGLE, IDAHO -(February 15, 2012) - Trace Leighton, owner of Leighton Motorsports, is pleased to announce that he has reached an agreement with Bully Dog to become an official sponsor of the team as they pursue their first championship in the ISOC AMSOIL Championship Snocross Series.



Bully Dog is an industry leader and a Idaho business success story that has gained a national footprint in the automotive aftermarket industry. Bully Dog offers a wide range of products which help improve horsepower for tow vehicles- a vital necessity for any powersport enthusiast towing heavy trailers over long distances. "We are thrilled to partner with Leighton Motorsports," stated Michael Klassen, President of Bully Dog.



Bully Dog's revolu













Trevor Leighton at Eagle River 2012. Leighton Motorsports Photo



tionary GT Tuner is a simple, easy to install power upgrade for any tow vehicle. It helps maintain highway speed-and allows us to get to our destination in less time, with less wear and tear on the engine and with less money spent on fuel. It's an excellent fit for any snowmobiler, or anyone towing light to heavy loads.



"I am really excited to have a first-class company like Bully Dog join our team," Leighton said. "They are an innovative industry leader and it is great to partner with an Idaho company. I am honored to showcase their products this season on the road and at each racing event."















About Bully Dog



Bully Dog Technologies develops products with customers in mind, and almost every customer has unique needs and desires. Every Bully Dog product from GT tuners to big rig manifolds to rapid flow cold air intakes is developed to be flexible, allowing users to customize their vehicles to whatever end they desire. Want outrageous performance down the race track? You got it. Looking for more power up a steep grade? Bully Dog can help. Whatever users' needs may be, Bully Dog provides them with the high quality solutions they need and the "back in your seat" experience they crave. Bully Dog Technologies: Making Every Ride a Bully. Visit www.bullydog.com for complete details.











About Leighton Motorsports

Leighton Motorsports is in its fifth year of competition in the ISOC Championship Snocross Series for 2011/2012. Leighton Motorsports is proud to feature riders Colby Crapo, Trevor Leighton and Jennifer Pare competing in multiple classes on the national tour. For the 2011/2012 racing season, Leighton Motorsports will showcase its race team at eight (8) national AMSOIL Championship Snocross Series events across the country and several regional events. Leighton Motorsports is a premier Polaris Racing Factory sponsored team and has been branded by top company executives as the future of Polaris Racing. All Leighton Motorsports racers were ranked nationally last season finishing in the top five final point standings and expectations are high that the team will contend for championships again this season. Visit www.leightonmotorsports.com for a complete look at this championship team.

PGP OFFERS ADVANCED JUNIOR RACING CLINC FOR YOUNG

KENT, Wash. — (Feb. 9, 2012) What do 2011 Formula 1 world champion Sebastian Vettel, 2012 24 Hours of Daytona winner A.J. Allmendinger and 2011 NASCAR Sprint Cup champion Tony Stewart have in common? The answer is karting! And these three are just the tip of the iceberg when it comes to listing motorsports legends past and present who got their racing start in karting.








With that in mind, PGP is pleased to offer our first Advanced Junior Racing Clinic from 9 a.m. to noon on Feb. 26. Designed to expand upon the lessons taught in our Young Guns/Junior Racers school, this clinic will add the racecraft element to those skills. The curriculum includes:







· Teaching young drivers to understand and diagnose handling characteristics and conditions



· Teaching proper race starting procedures and strategies



· Teaching racecraft etiquette and proper sportsmanship







Taught by guest instructor Derek Wang, a multi-time participant at the Rotax World Finals, and PGP General Manager Scott Cowell, the Advanced Junior Racing Clinic will use PGP’s full-sized Birel N-35 Karts to give all drivers a feel for racing with equal equipment. Participants will get plenty of hands-on experience, too, as maximum track time is built into the program to reinforce new skills learned.







The three-hour clinic is open to all Young Guns/Junior Racers school graduates meeting the minimum height requirement of 4-foot-10. To ensure an optimal driver-to-instructor ratio, the clinic is limited to the first 15 drivers to complete the mandatory preregistration. The all-inclusive cost is $175 per driver.







Interested in taking part in the Advanced Junior Racing Clinic but haven’t completed Young Guns racing school yet? Don’t worry, there’s still time. Junior Racers programs will be offered on an appointment basis right up to the day before the clinic. Junior Racers programs can be booked by calling the track at (253) 639-7223.







To register for the Advanced Junior Racing Clinic contact Scott Cowell at (253) 639-7223 or by email Scott@PacificGP.com







On the Web



Visit www.pacificgp.com, become a fan of “PGP Motorsports Park” on Facebook or follow @pacificgp on Twitter.







About PGP Motorsports Park



PGP Motorsports Park is the Northwest’s premier multi-purpose racing facility and is located in close proximity to the greater Seattle metropolitan area. Named “Best Guys Weekend Destination” for 2010 and 2011 in the KING 5 Evening Magazine Best of Western Washington contest, the track is easy to get to and inexpensive to utilize, making PGP a rare combination of top-level racing excitement and affordability. For more information on PGP events and services, visit www.pacificgp.com or call (253) 639-7223.







PGP Motorsports media contact



Paul Zalud, (206) 390-9858, paul@pacificgp.com

Cindi Lux Becomes a Slacker in 2012‏

ALOHA, Ore., February 9, 2012 - In the world of auto racing, Cindi Lux has always been known as aggressive and cutting-edge on and off the race track. In 2012, she will become a "Slacker". The Aloha, Ore.-resident will team with Slacker, Incorporated and the lifestyle branding and services provider just might give her a run for her money when it comes to innovation. The 12-time road racing champion has signed a two-year personal services agreement with the Akron, Ohio-based Slacker, Inc. (www.SlackerInc.com) that will see one of the world's leading female race car drivers promote a full line of Slacker, Inc. products and services in auto racing.


Slacker's core business of motorsports products and services for teams and corporate partners offers not only a unique line of retail motorsport items but business-to-business opportunities as well. Publicly, the company is best known for its lifestyle brand position but, within the motorsport industry, Slacker, Inc. has become a "one-stop-shop" for teams and corporate clients looking to fully exploit their auto racing involvement through not only merchandising but via a broad range of brand recognition services. Over its 17 years of operation, Slacker, Inc. has developed branding programs and marketing campaigns in the American Le Mans Series presented by Tequila Patrón, Grand-Am Rolex Sports Car Series, SCCA and World Challenge among other series. In 2012, Cindi Lux will be joined on the Slacker, Inc. roster by the Starworks Grand-Am Rolex Sports Car Series Daytona Prototype effort and the BAR1 program in the American Le Mans Series.


Slacker Incorporated will work with Lux to develop original and social media concepts the Inaugural ALMS Women's Global GT Series Champion has created but not had the tools to implement until now. In kind, Slacker, Inc. will use the partnership to further develop its internal assets in these creative areas.


Lux, the Oregon Motorsports Museum Association's 2011 Lifetime Achievement Award-winner, will utilize and promote Slacker products and services for the 2012 and 2013 race seasons. All team clothing and accessories will come from Slacker's extensive product line while the company will also provide additional marketing and branding services to the winner of 75-career races. Lux is currently finalizing her plans for the 2012 race season as a driver in addition to the plans for Lux Performance Group, LLC. - a full-service race and development team she owns with husband Fred Lux.


Since 1995, Slacker Inc. has showcased the creativity, attitude and spirit of a brand through grassroots marketing and motorsports. Originally started as a clothing line, the company quickly moved into vehicle graphics and apparel for race teams across the country. The products and services have expanded over the years to include embroidery, screen-printing, logo design and marketing activation.


Quotes

Cindi Lux: "I have been watching for a marketing partner like Slacker, Incorporated for a long time. When they approached me with this concept, I knew immediately it would be a picture-perfect fit. Slacker is an up-and-coming company that any race car driver would love to surround themselves with. They have the same approach and same aggressive attitude I do! We see the sport through similar eyes and I think we will be able to really benefit each-other. Slacker makes a great line of products and offers top-flight services unlike any in the business. When you look at the drivers and teams they associate themselves with, you can see they only do it the right way. I am privileged to be able to call myself a 'Slacker'!"


Jason Myers, President, Slacker, Inc.:

About why the partnership with Cindi Lux: "Cindi has the right approach and attitude in the tough world of professional motorsports. She and I have a storied relationship that spans many years. We have worked together as technical partners, marketing partners, friends and fellow race car drivers on individual projects. This was all about timing and the opportunity is now to put all the past components together, go racing and have fun doing it."


About why Slacker Inc. is a good fit with Cindi Lux: "Cindi delivers what she says she can, often exceeding expectations. She is a successful businesswoman and team owner. These are qualities that any committed partner would look for as a foundation in any business. I can learn a thing or two from her; she won't give up all the secrets though. Cindi leads by example.


Cindi has a winning attitude and the drive to make it happen. Slacker Incorporated can bring to life some of her creative ideas and social media objectives to give the fans and corporate partners a unique experience. The partnership also gives Slacker the outlet to showcase a few of our internal creative resources and ideas to an established team. We have been successful over the years by delivering great products and services to the racing industry, much like Cindi Lux. All I can say is... it's about time we did this, this is going to be cool."


About what makes Cindi Lux different: "To be honest, Cindi is no different than most race car drivers competing. She has the same challenges associated with winning races and maintaining sponsor/customer relations. The difference is she does it better. Cindi is a driver, but she will also show up with full trackside support, equipment and hospitality. If you need a car or two to win races she can bring those along for a little attitude adjustment. The team has built better relationships with manufacturers and clients with high standards, Cindi has made better drivers out of students and Fred builds better and faster cars each year. I think he even plans to build a better Crippler...look out!"


For more on Cindi Lux, please visit www.CindiLux.com. You can follow Cindi on Twitter at www.Twitter.com/CindiLux and on Facebook at Cindi Lux.

Learn more about Slacker Inc., go to www.SlackerInc.com.

BMW Performance 200 Highlights